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JOURNAL

All about Content Marketing.

Google Panda, Penguin, Hummingbird: what does it mean for brands?

Google Panda, Penguin, Hummingbird: what does it mean for brands?

As a search engine, Google has 90% of market share worldwide and 92% in Europe and France (StatCounter figures, December 2014). Following and understanding the updates to the most popular algorithm on the web is crucial for brands. Below is everything you need to know about the Google Panda, Penguin, and Hummingbird updates. Google Panda: […]

Campaigns: when content marketing invites you into the kitchen

Campaigns: when content marketing invites you into the kitchen

Good food, the pleasure of cooking, and the friendliness it brings: these are all good reasons to bring consumers into the kitchen. Here are ten content marketing campaigns based on this theme that were identified as stand-outs by our team or by our colleagues at La Réclame, Veille Brand Content and Creapills. 1. Bosch Canada created […]

What if brands gave up social media?

What if brands gave up social media?

Whether through questioning the ROI, the sale of personal data, or addressing unfair competition, not a day goes by that social media are not criticized by stakeholders in the digital environment. As an exercise in hypothetical thinking, we offer an argument reductio ad absurdum: what would happen if brands gave up social media? Note: In the context […]

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