As a search engine, Google has 90% of market share worldwide and 92% in Europe and France (StatCounter figures, December 2014). Following and understanding the updates to the most popular algorithm on the web is crucial for brands. Below is everything you need to know about the Google Panda, Penguin, and Hummingbird updates.
Good food, the pleasure of cooking, and the friendliness it brings: these are all good reasons to bring consumers into the kitchen. Here are ten content marketing campaigns based on this theme that were identified as stand-outs by our team or by our colleagues at La Réclame, Veille Brand Content and Creapills.
If you use Facebook — or own a smartphone or a tablet — you have likely heard about MyVegas. It may first appear as a “simple” virtual casino game. However, the clever application is, in reality, based upon a well-oiled marketing machine, and that machine provides a great ROI for the casinos of Las Vegas.
In the luxury industry, social media are a paradox. On one hand, they allow brands to establish their presence with an increasingly connected consumer base; on the other, the Web 2.0 platforms expose advertisers to events and risks that are beyond their control. With these double-edged communication channels, what is at stake for luxury brands? 1. Keep the […]
Previously, we discussed content shock and its implications. In order to emerge through content, the brand must become a media outlet: its own medium. In other words, the brand becomes a media brand. This is how it can be characterized.
Internet users and, by extension, consumers, are inundated by content. It is already difficult for them to consume all of the content that is offered to them. Consuming all the goods and services associated with this content is, thus, even more difficult. The content shock raises the question of the interest of content marketing for […]
Many different content formats coexist in the wide world of content marketing. There is no absolute standard, and each format has characteristics that make it particularly suitable for certain scenarios.