Google Panda, Penguin, Hummingbird: what does it mean for brands?

Google Panda, Penguin, Hummingbird: what does it mean for brands?

As a search engine, Google has 90% of market share worldwide and 92% in Europe and France (StatCounter figures, December 2014). Following and understanding the updates to the most popular algorithm on the web is crucial for brands. Below is everything you need to know about the Google Panda, Penguin, and Hummingbird updates.

Campaigns: when content marketing invites you into the kitchen

Campaigns: when content marketing invites you into the kitchen

Good food, the pleasure of cooking, and the friendliness it brings: these are all good reasons to bring consumers into the kitchen. Here are ten content marketing campaigns based on this theme that were identified as stand-outs by our team or by our colleagues at La Réclame, Veille Brand Content and Creapills.

What if brands gave up social media?

What if brands gave up social media?

Whether through questioning the ROI, the sale of personal data, or addressing unfair competition, not a day goes by that social media are not criticized by stakeholders in the digital environment. As an exercise in hypothetical thinking, we offer an argument reductio ad absurdum: what would happen if brands gave up social media?

Las Vegas casinos are content marketing champions!

Las Vegas casinos are content marketing champions!

If you use Facebook — or own a smartphone or a tablet — you have likely heard about MyVegas. It may first appear as a “simple” virtual casino game. However, the clever application is, in reality, based upon a well-oiled marketing machine, and that machine provides a great ROI for the casinos of Las Vegas.

Social media: what is at stake for luxury brands?

Social media: what is at stake for luxury brands?

In the luxury industry, social media are a paradox. On one hand, they allow brands to establish their presence with an increasingly connected consumer base; on the other, the Web 2.0 platforms expose advertisers to events and risks that are beyond their control. With these double-edged communication channels, what is at stake for luxury brands? 1. Keep the […]

Digital marketing: welcome to the era of the media brand

Digital marketing: welcome to the era of the media brand

Previously, we discussed content shock and its implications. In order to emerge through content, the brand must become a media outlet: its own medium. In other words, the brand becomes a media brand. This is how it can be characterized.

Content marketing: a branding stake above all?

Content marketing: a branding stake above all?

Internet users and, by extension, consumers, are inundated by content. It is already difficult for them to consume all of the content that is offered to them. Consuming all the goods and services associated with this content is, thus, even more difficult. The content shock raises the question of the interest of content marketing for […]

Red Bull: the ultimate media brand

Red Bull: the ultimate media brand

The digital world precipitated advertisers in the media brand era. If there is a brand that has quickly understood the issues and mastered the codes, that brand is Red Bull.

Content Marketing: what content formats should be prioritized?

Content Marketing: what content formats should be prioritized?

Many different content formats coexist in the wide world of content marketing. There is no absolute standard, and each format has characteristics that make it particularly suitable for certain scenarios.

Link Earning, a new standard for SEO

Link Earning, a new standard for SEO

Obtaining backlinks — inbound links — is an essential component of a successful SEO strategy. However, while the goal remains the same, the method for achieving it has evolved: link earning has replaced link building.