What is social reach?

What is social reach?

In the language of social media, “social reach” refers to the number of users who may see any given post. This concept, which should not be confused with the size of a community (which refers to the number of fans or subscribers), plays a key role in determining the ROI of your branding campaigns. Below, […]

Social Media Monitoring is a weapon of choice for your brand

Social Media Monitoring is a weapon of choice for your brand

The web in general, and social media in particular, generate a constant flow of content and data. This frenzy provides an inexhaustible source of information, which, if used sensibly, provides a significant strategic advantage for brands. Here is the challenge social media monitoring is tackling.

Snapchat: what’s in it for your brand?

Snapchat: what’s in it for your brand?

Snapchat’s basic principle is to enable sending “snaps” (messages, photos, videos) that have a limited life cycle of one to ten seconds (the length being set by the sender). As opposed to other social networks that store the entirety of messages published by their creators ‘til kingdom come, this system allows for freer self expression. […]

Twitter: what’s in it for your brand?

Twitter: what’s in it for your brand?

Twitter is not only one of the major social media sites, it is also a phenomenon of our society that has become part of our daily lives. If the business model of the company fails to convince you, notably since its IPO in November 2013, the platform is becoming a pillar of the web in general and […]

10 reasons your brand needs a blog

10 reasons your brand needs a blog

A blog is one of the most valuable tools your brand has for communicating with customers and prospective customers. Branded blogs are often overlooked these days, especially with the push to become active on social media. Many companies have websites with standard content, but under the tab labeled “Blog”, there are no posts. This is a missed […]

What is EdgeRank?

What is EdgeRank?

In online marketing, many brands turn to Facebook. With millions of users each month, the social media website has the audience brands crave. We log on to Facebook and are instantly greeted with shared images, videos, and news updates. These news updates are not random, and are instead part of an algorithm known as EdgeRank. […]

7 reasons to publish a white paper for your brand

7 reasons to publish a white paper for your brand

You may be engaged in several forms of marketing, but have you considered the benefits of publishing a white paper for your brand? The concept of a white paper has been around since the 1990’s, and is an increasingly popular form of Content Marketing. A white paper is a long-form piece of content that will […]

Pinterest: what’s in it for your brand?

Pinterest: what’s in it for your brand?

According to Comscore, Pinterest is the fastest growing website in internet history, outpacing the launch of Facebook by more than 40 percent. Pinterest looks like an old fashioned pegboard and allows users to pin and save things that interest them. Pinterest is used for everything from recipes to vacation homes to wish lists. The pins […]

24 statistics to understand content marketing in 2014

24 statistics to understand content marketing in 2014

Content marketing was once a practice performed by small groups of marketers, however, the technique is growing in popularity because of its vast benefits in lead generation, cost, and chance for creativity. It fits in any marketing campaign alongside other methods, and a survey found that 92% of marketers are now using content marketing in […]

How content marketing helps build your brand online

How content marketing helps build your brand online

Any brand with a website wants to increase its online presence and may try a variety of tactics to do so, whether it is with social media marketing or search engine optimization. A growing number of brands now use content marketing, as it is an effective approach to build your brand online. Content marketing is a […]