Why your brand needs a LinkedIn Influencer

Why your brand needs a LinkedIn Influencer

In February 2014, LinkedIn opened its Influencer program to all LinkedIn users. This change means every LinkedIn user is able to write blog posts and then share them across the website, even outside their network. These posts will be attached to their individual LinkedIn profile. The content can be originally posted on LinkedIn, or it […]

Content marketing: 5 reasons to publish an infographic. Right now.

Content marketing: 5 reasons to publish an infographic. Right now.

As the name suggests, an infographic is a graphic visual representation of information. More often than not, we are talking here about complex information, data that has been compiled and presented in visual form to make it easier to understand and remember. As our friends at Killer Infographics put it, an infographic can take various […]

The power of a LinkedIn company page

The power of a LinkedIn company page

With 300 million users, LinkedIn offers a world of networking possibilities for your company. An article by Entrepreneur showed that there are currently over 20 million brands with a LinkedIn company page. Unlike Facebook, LinkedIn has a professional atmosphere, and it will help you connect with business-minded individuals. There are several valuable benefits to having a […]

What is Growth Hacking?

What is Growth Hacking?

Every brand wants to gain an edge in marketing. When your company is in the start-up stage, you want to grow your audience as soon as possible, and you want to establish brand awareness. What is the best method? Many companies are now turning to Growth Hacking.

Why Content Marketing is the new SEO

Why Content Marketing is the new SEO

Online marketing has exploded over the past decade. It is now standard practice for every brand to have an online presence. At a minimum, a company has a website and Facebook page, and most companies are branching out to Twitter, blogs, YouTube, and other platforms. The road to online success was paved with Search Engine […]

4 reasons to publish quality content on social media

4 reasons to publish quality content on social media

Publishing quality content on social media is a must for any brand that wants to generate new leads and raise its profile. The internet is flooded with articles that have been re-blogged and lightly rewritten. Although linking to content appearing on other websites is part of the social media landscape, publishing your own quality content on social […]