Social media: what is at stake for luxury brands?

Social media: what is at stake for luxury brands?

In the luxury industry, social media are a paradox. On one hand, they allow brands to establish their presence with an increasingly connected consumer base; on the other, the Web 2.0 platforms expose advertisers to events and risks that are beyond their control. With these double-edged communication channels, what is at stake for luxury brands? 1. Keep the […]

Content marketing: a branding stake above all?

Content marketing: a branding stake above all?

Internet users and, by extension, consumers, are inundated by content. It is already difficult for them to consume all of the content that is offered to them. Consuming all the goods and services associated with this content is, thus, even more difficult. The content shock raises the question of the interest of content marketing for […]

Content Marketing: what content formats should be prioritized?

Content Marketing: what content formats should be prioritized?

Many different content formats coexist in the wide world of content marketing. There is no absolute standard, and each format has characteristics that make it particularly suitable for certain scenarios.

Link Earning, a new standard for SEO

Link Earning, a new standard for SEO

Obtaining backlinks — inbound links — is an essential component of a successful SEO strategy. However, while the goal remains the same, the method for achieving it has evolved: link earning has replaced link building.

How to generate sales through social media?

How to generate sales through social media?

Social media, by definition, are not sales channels. They are rather spaces where brands and consumers can engage each other in a conversation that may eventually result in sales. Despite it all, there are three different ways of generating sales through social media. Here is an overview.

Content Marketing: what about ROI?

Content Marketing: what about ROI?

Even though Content Marketing is more in vogue every day, this approach to marketing is still criticized because the return on investment is considered limited or, at the least, difficult to measure. This is where tools such as Google Analytics can be used to measure the ROI of branded content campaigns. Here is an overview.

Content Marketing: 6 reasons not to overlook the newsletter

Content Marketing: 6 reasons not to overlook the newsletter

These days, as soon as we need to publish marketing content, social media sit firmly at the top of the list of choices. A newsletter is undoubtedly no longer the fashionable choice, but it remains a pillar of digital communication and provides numerous benefits for content marketing. Here is why.

What is social reach?

What is social reach?

In the language of social media, “social reach” refers to the number of users who may see any given post. This concept, which should not be confused with the size of a community (which refers to the number of fans or subscribers), plays a key role in determining the ROI of your branding campaigns. Below, […]

Why Content Marketing is the new SEO

Why Content Marketing is the new SEO

Online marketing has exploded over the past decade. It is now standard practice for every brand to have an online presence. At a minimum, a company has a website and Facebook page, and most companies are branching out to Twitter, blogs, YouTube, and other platforms. The road to online success was paved with Search Engine […]

4 reasons to publish quality content on social media

4 reasons to publish quality content on social media

Publishing quality content on social media is a must for any brand that wants to generate new leads and raise its profile. The internet is flooded with articles that have been re-blogged and lightly rewritten. Although linking to content appearing on other websites is part of the social media landscape, publishing your own quality content on social […]