Google Panda, Penguin, Hummingbird: what does it mean for brands?

Google Panda, Penguin, Hummingbird: what does it mean for brands?

As a search engine, Google has 90% of market share worldwide and 92% in Europe and France (StatCounter figures, December 2014). Following and understanding the updates to the most popular algorithm on the web is crucial for brands. Below is everything you need to know about the Google Panda, Penguin, and Hummingbird updates.

Las Vegas casinos are content marketing champions!

Las Vegas casinos are content marketing champions!

If you use Facebook — or own a smartphone or a tablet — you have likely heard about MyVegas. It may first appear as a “simple” virtual casino game. However, the clever application is, in reality, based upon a well-oiled marketing machine, and that machine provides a great ROI for the casinos of Las Vegas.

Social Media Monitoring is a weapon of choice for your brand

Social Media Monitoring is a weapon of choice for your brand

The web in general, and social media in particular, generate a constant flow of content and data. This frenzy provides an inexhaustible source of information, which, if used sensibly, provides a significant strategic advantage for brands. Here is the challenge social media monitoring is tackling.

Snapchat: what’s in it for your brand?

Snapchat: what’s in it for your brand?

Snapchat’s basic principle is to enable sending “snaps” (messages, photos, videos) that have a limited life cycle of one to ten seconds (the length being set by the sender). As opposed to other social networks that store the entirety of messages published by their creators ‘til kingdom come, this system allows for freer self expression. […]

What is Growth Hacking?

What is Growth Hacking?

Every brand wants to gain an edge in marketing. When your company is in the start-up stage, you want to grow your audience as soon as possible, and you want to establish brand awareness. What is the best method? Many companies are now turning to Growth Hacking.